Posted by admin | Posted in Uncategorized | Posted on 26-04-2011
Tags: blog, construction marketing ideas, construction marketing ideas blog, construction marketing ideas blogspot, construction marketing ideas book, construction marketing ideas twitter, design, diy, howto, tools
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High-Quality USB Data Sync PC Cable For Use With The Lenovo ThinkPad Tablet & IdeaPad K1 Tablet $6.67 Charge, sync and transfer data to your tablet with this high quality USB PC cable lead by DURAGADGET. The cable lead features a coiled cable which is flexible and insulated to ensure easy charging and data transfer. Compatible with: Lenovo ThinkPad Tablet, IdeaPad K1 Tablet…. |
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DuraGadget Micro USB UK Mains Charger $7.61 DURAGADGET’s premium quality micro USB tablet mains charger. The charger features a coiled cable which is flexible and insulated to ensure easy charging from any mains supply, wherever you have your device. Compatible with: Lenovo ThinkPad Tablet, IdeaPad K1 Tablet…. |
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Open Kitchens: Inspired Designs for Modern and Loft Living $8.00 Shows ideas and inspiration for modern kitchen design with 40 project profiles.Reflection of the house and its inhabitants, modern kitchens still incorporate the genuine soul of a living space. Open Kitchens features a selection of some of the best kitchen designs produced over the last years all over the world. Almost forty projects and more than 200 images illustrate the multiplicity of trends t… |
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The Game Inventor’s Guidebook: How to Invent and Sell Board Games, Card Games, Role-Playing Games, & Everything in Between! $10.43 The definitive guide for anyone with a game idea who wants to know how to get it published from a Game Design Manager at Wizards of the Coast, the world’s largest tabletop hobby game company. Do you have an idea for a board game, card game, role-playing game or tabletop game? Have you ever wondered how to get it published? For many years Brian Tinsman reviewed new game submissions for Hasbro, the … |
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Perfectly Painted House: A Foolproof Guide for Choosing Exterior Colors for Your Home $12.95 Painting the exterior of a home is a large and costly project – yet homeowners have long been forced to decide on a color scheme based only on a tiny swatch or a paint brochure. Now, nationally recognized color consultant Bonnie Rosser Krims shares a fool-proof method for selecting and combining exterior paint colors. This unique guidebook presents thirty distinct color schemes – complete with col… |
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Gears! Gears! Gears!® Beginner’s Building Set $16.99 The perfect beginning set! Heavy-duty plastic gears spin and twirl together in a colorful display that kids will find fascinating. This 95-piece set includes gears, pillars, crank, connectors and interlocking bases for endless building possibilities. For added fun, combine this set with the Gears Too! Add-On Set (sold separately)…. |
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Marketing $372 Marketing is the leading weekly magazine for the marketing industry. Each week it delivers the latest stories across the industry including the major media, branding, direct marketing and retail sectors. Plus with regular league tables, reports and analysis, you’ll be able to target the best suppliers and clients for your marketing needs. Subscription highlights includeA unique editorial mix of the largest and most senior team of marketing journalists in the UKValued opinion on hot topics from key industry players to help you operate at the cutting edge of your business Special features, in-depth industry analysis and reports so you can benefit from the latest innovation and ideasCatch the news you need to know with the top marketing stories from all sectorsIncrease your expertise with in-depth reports on topics from loyalty marketing to green marketingTarget the best suppliers and clients with league tables from contact centres to customer publishersHelp progress your career with the marketing appointments section, covering the whole spectrum of client and agency jobs Plus, as part of your subscription you’ll receive complimentary copies of the Little Black Book, Agency of the Year and various essays throughout the year.Revolution ExclusiveAll paid subscribers of Marketing will now receive Revolution, the magazine for smarter digital marketers. In a new quarterly format, it provides a unique mix of insight, analysis and opinion, whilst reporting the latest news stories from across the globe and showcasing the best digital campaigns on offer.A must-read for marketers at every level and in all sectors. |
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Off-The-Wall Marketing Ideas $8.21 This book is in New – Excellent condition |
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Marketing and Social Construction $37.95 This book is in New – Excellent condition |
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Marketing Construction Services $26.13 This book is in New – Excellent condition |
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Marketing Technical Ideas and Products Successfully $14.98 This book is in Like New condition |
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Five Minutes to Great Real Estate Marketing Ideas (with CD-ROM) by Mayfield, John D. Edition ILL, 1 $34.49 Five Minutes to Great Real Estate Marketing Ideas (with CD-ROM) by Mayfield, John D. |
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Marketing and Social Construction by Hackley, Chris Edition , 1 $15.17 Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing’s ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management. |
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Career Ideas For Teens In Architecture And Construction $40 This book is in New – Excellent condition |
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Contemporary Marketing, 14th Edition $192.49 CONTEMPORARY MARKETING, Fourteenth Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. |
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Contemporary Marketing, 15th Edition $203.99 CONTEMPORARY MARKETING 15E, Fifteenth Edition, includes everything to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 15E continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. |
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Marketing Ideas for the Small Business by Sterrett, Paddy; Sterrett, Patricia Edition , $21.49 This book describes in detail the operation of a range of promotional ideas which can be undertaken by entrepreneurs who own their own small business and who cannot afford to pay for outside help. The promotions are all fairly easy for the average person to undertake. They are relatively inexpensive and have all proved highly successful in the past. By following the guidelines, you will avoid possible pitfalls and develop the confidence to undertake the sorts of ventures you would never have dared tackle before. This is not a complicated guide to professional marketing. It is a compendium of simple promotional ideas designed to help small and very small companies to create awareness of themselves and their products. As well as practical advice the book contains over 45 ideas for cheap and effective business promotions from consumer competitions to internet word-of-mouth. If you follow the instructions, we are confident that you will enjoy your new activity and find it rewarding from every point of view. |
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100 Great Marketing Ideas from Leading Companies Around the World by Blythe, Jim Edition , 0 $20.99 Ideas to inspire anyone to develop better marketing campaigns.••The best marketing ideas, from the best companies, in one book.•Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.•Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience.Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy. |
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Contemporary Marketing 2011, 14th Edition $155.99 CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. |
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Five Minutes to Great Real Estate Marketing Ideas $22.46 This book is in New – Excellent condition |
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Marketing, 3rd Edition $86.49 MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a “big picture” perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA’s performance indicators. |
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Contemporary Marketing, 13th Edition $192.49 Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline. |
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Five Minutes to Great Real Estate Marketing Ideas (with CD-ROM), 1st Edition $31.99 As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don’t know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles and applications presented can also be used with other applications like Top Producer, Online Agent and other marketing programs by Hewlett Packard. 5-MINUTES TO GREAT REAL ESTATE MARKETING IDEAS is a collection of powerful marketing tools, valuable ideas, and do-it-yourself strategies to help real estate professionals like you set up action plans for existing clients, past clients, for-sale-by-owners, expired listings and much more. You’ll learn the secrets to using free reports, letters and documents, sample flyer and postcard templates, listing and buying presentations along with other tools to help streamline and improve your daily real estate business. This book also incorporates the ideas, documents, templates and other marketing proposals through use with the Microsoft® Office Family of products such as Word®, Excel®, Outlook®, PowerPoint®, Publisher® and more. The bonus CD-ROM included in the book provides all of the forms, documents, checklists and presentations found throughout the book. |
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Strategic Management in Construction by Langford, David; Male, Steven Edition ILL, 2 $47.99 This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors’ firms and the associated professions.Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.The book will provide a valuable tool for the strategic development of construction firms. Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them. Construction ManagerThe book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended Engineering, Construction and Architectural Management |
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Design & Construction Tips: 24 Winning Ideas $6.11 This book is in Good Used condition |
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Basics Marketing 03: Marketing Management by Sheehan, Brian Edition , $16.5 Basics Marketing 03: Marketing Management provides a battery of invaluable business skills, ideas and tools to help students of marketing take their first steps to a stellar career. Understanding how to create marketing programs is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing. It places theories in a real-world context via case studies, discussion questions and student exercises. Chapters include: competitive business strategy; brand identity; measurement and financial basics; legal and ethical considerations. |
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Career Ideas for Teens in Marketing by Reeves, Diane Lindsey; Gunzenhauser, Kelly Edition REV, 2 $26.99 Provides information about careers in marketing, including copywriter, graphic designer, media buyer, and storyboard artist. |
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Basics Marketing – Marketing Management by Sheehan, Brian Edition ILL, 0 $28.99 Basics Marketing: Marketing Managementprovides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing.Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing programmes (such as economics, finances, personnel management and long-term brand strategy) is quite another. Throughout this book, Brian Sheehan helps bridge that divide using his 25 years’ experience working for one of the world’s largest agencies to help you master the business of marketing.Featured topics include: Introducing economics, Vision and mission, Competitive business strategy, Brand identity and thought leadership, Managing people, Handling a crisis, Measurement and financial basics, Legal considerations and ethical issues.Other AVA titles of interest includeBasics Marketing: Consumer Behaviour,Basics Marketing: Online Marketing,The Fundamentals of Marketing,The Fundamentals of Creative AdvertisingandThe Fundamentals of Branding. |
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Contemporary Marketing, 2013 Update, 15th Edition $156.99 CONTEMPORARY MARKETING, 2013 UPDATE, includes everything you need to begin a successful marketing career, as well as information and insights to help you understand your own specific studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 2013 UPDATE continues to offer a trusted, thorough guide to fundamental marketing principles—now extensively updated with the newest trends and research in this dynamic discipline. |
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Marketing Yourself, 2nd Edition $81.49 A successful career begins with you! Author Dorene Ciletti delivers a strong marketing framework and up-to-date business examples in the second edition of MARKETING YOURSELF, helping you discover that selling yourself and your ideas is the key to success in business today. The updated text includes an increased focus on careers. MARKETING YOURSELF helps you make real-world connections to begin networking with professionals, as well as helps to match your interests and aptitudes to appropriate college majors and post-secondary education or training. In addition, “Planning a Career In…� sections present the necessary skills, education, work experience and industry opportunities for a variety of business-related career paths. MARKETING YOURSELF enhances learning with revised topics like leadership, corporate sustainability, social networking, and online career building and networking. The text helps you develop a self-marketing plan and portfolio based on your marketable skills and abilities, helping you chart a course to a successful future. |
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Marketing, Copyright Update, 3rd Edition $91.49 MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a “big picture” perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA’s performance indicators. |
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Construction Marketing Ideas – Electronic Edition Vol. 1 — The Fundamental Concepts $9.89 Learn the basic guidelines for effective marketing for architectural, engineering or construction-related businesses. You will discover the true meaning of the word “brand” and why successful marketing is much more about your client relationships/experience than advertising. This volume will give you a solid grounding on the basics of effective marketing for your business. |
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Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Clients for Your Architectural, Engineering or Construction B $39.95 Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word ‘brand’ means). This book addresses the architectural, engineering and construction industry’s marketing challenges with a positive and practical approach especially for business owners who don’t want to be bogged down in clichés and who have been encouraged to try a variety of marketing ideas which simply don’t work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals — rather than simply relying on them — and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable. |
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Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Clients for Your Architectural, Engineering or Construction Business $20.23 New – Marketing in the architectural, engineering and construction industris lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word ‘brand’ means). This book addresses the architectural, engineering and construction industry’s marketing challenges with a positive and practical approach especially for business o |
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Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Clients for Your Architectural, Engineering or Construction Business $20.23 Used – Marketing in the architectural, engineering and construction industris lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word ‘brand’ means). This book addresses the architectural, engineering and construction industry’s marketing challenges with a positive and practical approach especially for business |
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Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Clients for Your Architectural, Engineering or Construction Business $26.02 New – Marketing in the architectural, engineering and construction industris lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word ‘brand’ means). This book addresses the architectural, engineering and construction industry’s marketing challenges with a positive and practical approach especially for business o |
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Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Clients for Your Architectural, Engineering or Construction Business $26.02 Used – Marketing in the architectural, engineering and construction industris lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word ‘brand’ means). This book addresses the architectural, engineering and construction industry’s marketing challenges with a positive and practical approach especially for business |
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Excellent Keyword Ideas For Making Money Online: Your Ultimate Step By Step Guide That Will Help You Learn How To Make Money Online Through Keyword Internet Marketing, Providing You Very Useful Tips On Website Construction And Everything You Need To Know $3.99 Green,NOOK Book (eBook), English-language edition,Pub by Linda M. Green |
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Form, Fit, and Fashion: All the Details Fashion Designers Need to Know But Can Never Find $1.97 An indispensable primer for students and first-stop reference for professionals, Form, Fit, and Fashion guides the fashion designer through the entire design process, from conceiving a garment to marketing it. This handbook collects the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion–research, editing, design, construction, connection, and evolution– Form, Fit, and Fashion will help designers to develop effective strategies for building a cohesive collection and communicating their vision. |
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Form, Fit, and Fashion: All the Details Fashion Designers Need to Know But Can Never Find $30 An indispensable primer for students and first-stop reference for professionals, Form, Fit, and Fashion guides the fashion designer through the entire design process, from conceiving a garment to marketing it. This handbook collects the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—Form, Fit, and Fashion will help designers to develop effective strategies for building a cohesive collection and communicating their vision.Jay Calderin teaches a wide variety of fashion and professional development courses at the School of Fashion Design in Boston, where he is also the Director of Creative Marketing. He founded and serves as Executive Director of Boston Fashion Week. Calderin’s designs have appeared in the pages of Vogue and Elle magazines. |
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Global Capitalism $69.95 The global financial crisis has challenged many of our most authoritative economic ideologies and policies. After thirty years of reshaping the world to conform to the market, governments and societies are now calling for a retreat to a yet undefined new economic order.In order to provide a guide to what the twenty-first-century economy might look like, this book revisits the great project of Global Capitalism. What did it actually entail? How far did it go? What were its strengths and failings? By deconstructing its core ideas and examining its empirical record, can we gain clues about how to move forward after the crisis? Miguel Centeno and Joseph Cohen define capitalism as a historically-evolving and socially-constructed institution, rooted in three core economic activities trade, finance and marketing and identify the three key challenges that any new economic system will need to surmount inequality, governance, and environmental sustainability.This accessible and engaging book will be essential reading for students of economic sociology, and all those interested in the construction of our economic future. |
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Global Capitalism $22.95 The global financial crisis has challenged many of our most authoritative economic ideologies and policies. After thirty years of reshaping the world to conform to the market, governments and societies are now calling for a retreat to a yet undefined new economic order.In order to provide a guide to what the twenty-first-century economy might look like, this book revisits the great project of Global Capitalism. What did it actually entail? How far did it go? What were its strengths and failings? By deconstructing its core ideas and examining its empirical record, can we gain clues about how to move forward after the crisis? Miguel Centeno and Joseph Cohen define capitalism as a historically-evolving and socially-constructed institution, rooted in three core economic activities trade, finance and marketing and identify the three key challenges that any new economic system will need to surmount inequality, governance, and environmental sustainability.This accessible and engaging book will be essential reading for students of economic sociology, and all those interested in the construction of our economic future. |
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Hotel Dreams: Luxury, Technology, and Urban Ambition in America, 1829-1929 $31.41 From the time they emerged in American cities in the 1820s, commercial luxury hotels were far more than places where a traveler could eat and sleep—they were icons of style, opulence, and technological sophistication. Molly W. Berger offers a compelling history of the American hotel and how it captured the public’s imagination as it came to represent the complex—and often contentious—relationship among luxury, economic development, and the ideals of a democratic society.From New York to San Francisco and points in between, Berger profiles the country’s most prestigious hotels, including Boston’s 1829 Tremont, which served as a model for luxury hotel design; San Francisco’s world famous Palace, completed in 1875; and Chicago’s enormous Stevens, built two years before the great crash of 1929. The fascinating stories behind their design, construction, and marketing reveal in rich detail how these buildings became cultural symbols that shaped the urban landscape. Though America’s large, luxury hotels were impressive architectural and corporate accomplishments, they were lightning rods for public debate about urban development and economic power. Inside the buildings unfolded human dramas that shaped ideas about race, gender, and class. Berger deftly explores the tension between both elite and egalitarian values that surrounded America’s luxury hotels. The American hotel evolved into a “machine for living,” soaring to skyscraper heights, defining ideas about technological innovation, and creating a unified system of production and consumption unique to the modern world. Hotel Dreams is a deeply researched and entertaining account of how the hotel’s material world of machines and marble integrated into and shaped the society it served. |
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Marketing & Selling Professional Services in Architecture & Construction $61.45 This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ”sell” themselves to prospective clients.As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts.Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs. |
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Marketing and Selling Professional Services in Architecture and Construction $72.99 This is a practical book on marketing – not for marketing people but for architects, engineers, project mangers, facilities managers and surveyors who have to ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the industry increase, contractors and consultants have to take a more professional approach to marketing themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million £ contracts.The book sets out through a simple-to-follow process the seven key aspects of selling and marketing professional services with diagrams and checklists. It is full of applicable ideas and examples, rather than theory and is well structured to enable readers to dip into the section relevant to their current needs |
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Million-Dollar Idea in Everyone: Easy New Ways to Make Money from Your Interests, Insights, and Inventions $24.95 Join the innovation revolution—and turn your BIG ideas into BIG money!Before the Internet made instant communication and collaboration possible, inventing a new product or starting a new business was risky. Innovators and entrepreneurs were often faced with the daunting task of doing it all on their own—discovering a market opportunity, thinking of the solution, getting funding, lining up manufacturers and distributors, marketing, and eventually selling the goods. Success hinged on having enough time and money to launch and grow the venture quickly—something many first-time entrepreneurs are unprepared for.But today is the era of the amateur. Thanks to the Internet and the emerging phenomenon of open-source innovation, making money from your creative ideas and expertise is easier than ever. No longer do big ideas only come out of corporate R&D labs or from people willing to quit their jobs and go into debt to fulfill their entrepreneurial dreams. Today, big ideas come from everyday experts just like you—schoolteachers, construction workers, college students, computer-savvy teenagers, almost anyone.Yet people with big ideas can’t do it alone. The Million-Dollar Idea in Everyone is your guide to making a difference and a dollar. This information-packed resource includes practical, real-world advice to help you explore your ideas, test-drive them, put them into action, and turn them into long-term income—without risking everything. Whether you dream of becoming a millionaire inventor or just want to earn a little extra on the side, this revolutionary guide will inspire you, inform you, and help you turn your BIG ideas into BIG money. |
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Property Development: Appraisal and Finance $3.76 Used – This book provides an overview to the context of property development so that students and professionals can examine the stages of development in the process. The stages are developed from initial consideration to site finding, general appraisal, valuation, funding, construction and marketing. In providing the context for development the author is able to focus on two key areas of the process: appraisal and finance. New ideas, concepts and techniques are introduced in considering the valu |
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Property Development: Appraisal and Finance $49.27 Used – This book provides an overview to the context of property development so that students and professionals can examine the stages of development in the process. The stages are developed from initial consideration to site finding, general appraisal, valuation, funding, construction and marketing. In providing the context for development the author is able to focus on two key areas of the process: appraisal and finance. New ideas, concepts and techniques are introduced in considering the valu |
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Property Development: Appraisal and Finance $25.03 Used – This book provides an overview to the context of property development so that students and professionals can examine the stages of development in the process. The stages are developed from initial consideration to site finding, general appraisal, valuation, funding, construction and marketing. In providing the context for development the author is able to focus on two key areas of the process: appraisal and finance. New ideas, concepts and techniques are introduced in considering the valu |
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Property Development: Appraisal and Finance $3.38 Used – This book provides an overview to the context of property development so that students and professionals can examine the stages of development in the process. The stages are developed from initial consideration to site finding, general appraisal, valuation, funding, construction and marketing. In providing the context for development the author is able to focus on two key areas of the process: appraisal and finance. New ideas, concepts and techniques are introduced in considering the valu |
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Property Development: Appraisal and Finance $51.01 New – This book provides an overview to the context of property development so that students and professionals can examine the stages of development in the process. The stages are developed from initial consideration to site finding, general appraisal, valuation, funding, construction and marketing. In providing the context for development the author is able to focus on two key areas of the process: appraisal and finance. New ideas, concepts and techniques are introduced in considering the valua |
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Property Development: Appraisal and Finance $32.46 New – This book provides an overview to the context of property development so that students and professionals can examine the stages of development in the process. The stages are developed from initial consideration to site finding, general appraisal, valuation, funding, construction and marketing. In providing the context for development the author is able to focus on two key areas of the process: appraisal and finance. New ideas, concepts and techniques are introduced in considering the valua |
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Strategic Management in Construction $45.22 Used – This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors’ firms and the associated professions.Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments th |
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Strategic Management in Construction $95 This book reviews general theory of strategy, relates it to the particular circumstance of the construction industry, and shows how it can be applied in practice. It brings together ideas from economic, marketing, management, business and politics to develop strategic management for both contractors firms and the associated professions.Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham, and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organisations.The book will provide a valuable tool for the strategic development of construction firms. |
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Strategic Management in Construction $21.82 Used – This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors’ firms and the associated professions.Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments th |
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Support Vector Machines $129 This book explains the principles that make support vector machines (SVMs) a successful modelling and prediction tool for a variety of applications. The authors present the basic ideas of SVMs together with the latest developments and current research questions in a unified style. They identify three reasons for the success of SVMs: their ability to learn well with only a very small number of free parameters, their robustness against several types of model violations and outliers, and their computational efficiency compared to several other methods. Since their appearance in the early nineties, support vector machines and related kernel-based methods have been successfully applied in diverse fields of application such as bioinformatics, fraud detection, construction of insurance tariffs, direct marketing, and data and text mining. As a consequence, SVMs now play an important role in statistical machine learning and are used not only by statisticians, mathematicians, and computer scientists, but also by engineers and data analysts.The book provides a unique in-depth treatment of both fundamental and recent material on SVMs that so far has been scattered in the literature. The book can thus serve as both a basis for graduate courses and an introduction for statisticians, mathematicians, and computer scientists. It further provides a valuable reference for researchers working in the field.The book covers all important topics concerning support vector machines such as: loss functions and their role in the learning process; reproducing kernel Hilbert spaces and their properties; a thorough statistical analysis that uses both traditional uniform bounds and more advanced localized techniques based on Rademacher averages and Talagrand’s inequality; a detailed treatment of classification and regression; a detailed robustness analysis; and a description of some of the most recent implementation techniques. To make the book self-contained, an extensive |
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The Dean of American Letters $1.21 The final volume of John W. Crowley’s trilogy of works on William Dean Howells, this book focuses on the much neglected last decades of the author’s life. It was during this period that Howells, already well known as a writer, became a kind of cultural icon, the so-called Dean of American Letters .Beginning with A Hazard of New Fortunes (1890), Crowley sets Howells’s later life and work into a personal as well as a public context. He traces the gradual construction of Howells’s Deanship and its disastrous effects on his reputation, as the self-consciously aging writer sought to adapt, sometimes painfully, to a rapidly changing literary marketplace. We see Howells targeting audiences, trying to generate saleable ideas, worrying about marketing, and reflecting on the influence of commercial competition on art and creativity.In the end, Crowley sees Howells’s rise to prominence as an early manifestation of the commodification of culture that came to dominate American letters during the twentieth century. At the same time, he succeeds in conveying the humane virtues that Howells never relinquished — his graciousness, his humility, and his geniality. |
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The Everything Guide To Being A Real Estate Agent: Secrets to a Successful Career! $0.99 If you’re one of the millions of people considering a career in the potentially lucrative world of real estate, The Everything Guide to Being a Real Estate Agent is the book you need to make it happen. Seasoned real estate professional Shahri Masters shows you what it really takes to succeed in this competitive business-including how to manage time, clients, and a business network for a fruitful career. This how-to guide covers it all-from deciding to become a real estate agent, to getting licensed, to opening an agency. Expert advice and real-world examples provide the boost you need to hit the ground running. Use this informative, accessible guide to learn: Whether selling real estate is the right career for you What you need to get started-important information about training and licensing Ideas for marketing yourself and perfecting sales skills How to manage your finances and expand your business The Everything Guide to Being a Real Estate Agent will give you the professional edge you need to stand out in this exciting-and growing-field! Author Biography:Shahri Masters is a third generation real estate agent with over seventeen years experience, and also has over twenty years experience in the construction field. She is a consistently top-producing agent, and is actively involved in lobbying efforts on behalf of personal property rights. She lives in Nevada. |