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Brand Marketing Online: The Top 5 Secrets to Building Brand Visibility and Positively Enhancing Your Online Brand

What is Brand Marketing Online?

Brand marketing online is probably one of the most important methods of enhancing the success and reputation of your business.  Whether you like it or not, everything that you do online will either help or hurt your Online Brand.

But what is your Online Brand anyways and how do you go about building brand visibility?

Your “brand” is the identity or personality of your business and “brand marketing online” is anything and everything you do online to promote and reinforce the reputation of your business.  Your brand should help define your business, what it stands for and what your customers will think of when they think of your business.

So how can you be sure that you create a Brand that positively reflects the way you want your business to be seen online?  What are some of the top secrets to building an authentic and lasting brand online?

As online entrepreneurs, my husband and I have had the privilege of learning and teaching Brand Marketing Online and Business Development for a few years now.  From our experience, we have learned that there are some specific strategies you can use for building brand visibility and reinforcing an authentic brand for your business online. Here are some of the most important things that you should know:

Brand Marketing Online- The Top 5 Secrets to Building an Authentic and Lasting Brand Online:

1.  Be Real!  Be Yourself! First of all, when you set out to start defining and creating your online brand, you need to be sure that what you are doing is authentic and real.  Be yourself!  Don’t try to copy someone else or be someone that you’re not.  It will be too difficult and stressful for you if you are continually trying to force your business to fit into a mold that isn’t natural to what you stand for and what you believe in.  With brand marketing online, you really need to make a conscientious effort to stay true to what is important to you so that your business, products and services will reflect a feeling of authenticity and integrity that will help your customers to like and trust you.

2.  ”Bloom Where You’re Planted!” So, yeah, that’s a cute saying, but what does that actually mean when it comes to online branding?  It means that you really need to know and define your target market and then find out how you can fit in.  You need to really research and understand the audience that you want to reach and how you can help them.

Whether you will be selling real estate, mortgage loans, or children’s clothing, if you really want to be effective with your brand marketing online, you need to have an excellent grasp on your target audience and what is important to them.  What are they looking for in a product or service and how can you fit in and meet those needs?

What is your USP, or Unique Selling Proposition? What makes your business unique in the market place and why should a customer choose You over the competition?  These are all things you need to consider as you define your brand and company identity!  Know your strengths and what sets you and your company apart so that you can really emphasize your benefits and USPs to your customers!

Remember that strong and defined online branding helps to create a lasting impression for the customer as well as a better reputation for the company.

Some company’s that have really excelled at this are:

• McDonald’s–known for fast service and consistent food choices.
• NetFlix–known for speed, convenience, good service and low cost.
• and the Ritz-Carlton Hotels–which are known for beautiful design, excellent customer service and just high quality luxury in general!

3.  Make Your Presence Known!: The next secret to building an authentic and lasting online brand is to set up your online presence by claiming a Company Name and then domain name for your website and/or blog.  Check for availability through a site such as GoDaddy or 1&1.  As soon as you find a great name and domain that you love, buy the URL as soon as possible so that no one else can take it!  Your company name and website will be a big part of your brand so this will be one of the first things for you to do!

4.  Use Social Media and Online Marketing to Your Advantage! So once you have a domain and a website or blog set up and ready to promote, it’s time to start attracting clients and helping them to find you online by utilizing social media and internet tools for building brand visibility.  Be sure you have at least a Facebook Fan Page and a Twitter account so that you can communicate with your customers and help showcase who you are and what you have to offer!  Both of these social networking sites have been instrumental in helping businesses to build phenomenal online brands.  Because of the viral natural of social media, even small businesses can build an impressive customer base and online reputation in a simple but powerful way!

5.  Earn Your “Expert” Status! Another top way to help reinforce your brand online and showcase yourself as an expert in your industry is by providing content such as articles, videos or blog posts that appeal to your specific audience.  When you really understand your market and what they are searching for online, you can provide content to meet their needs and provide value for them as well as positively reinforce your brand as a business that provides knowledge and value to the marketplace and that is worth following.

• Article Marketing: One of my favourite methods of building brand visibility is it write and submit articles to online ezine websites.  Is your audience looking for the top things to look for when buying a new home?  Write about what they should be looking for!  Is your particular market looking for the top ways to lose weight or stay committed to an exercise routine?  Then write about that!
• Keyword Research and Search Engine Optimization: With brand marketing online and building brand visibility you need to be sure you really know your market inside and out.  Research what they are searching for online and what keywords they are typing into the search engines and then you can create content that will be found when they are doing their searches.  Be sure you understand how to use the Best Keywords for Online Advertising and branding.   Keyword research and search engine optimization techniques will ensure that all of your online marketing campaigns will rank on the first pages of the search engines and be found quickly by your chosen audience!

It really isn’t hard to build an authentic and lasting brand online.  As long as you keep these things in mind and always strive to reinforce a consistent online brand, people will continue to follow you and your business.  Your successful brand marketing online as a leader in your field and a business people can trust, will ensure a lasting and successful brand that will continue to grow and prosper well into the future!

Next, learn more of the top secrets to Brand Marketing Online and Building Brand Visibility. Fill in the form on the first page and then watch the videos on steps 2 and 3 of the second page to see how to implement the top online marketing techniques to help develop a more credible and authentic brand online!

About the Author

Emily Stoik is an Online Marketing Coach and Corporate Trainer for what is arguably the World’s Largest Internet Marketing School available today, the Internet Marketing Mentoring and Coaching Center. Specializing in Article Marketing, Social Media Networking and other aspects to a profitable Internet Marketing Strategy, she and her husband train both Total Beginners and Seasoned Pros around the world to achieve Financial Freedom through proven business tactics and on-going education to stay ahead of the trends and remain highly competitive in the marketplace.

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Perspectives on Branding, 1st Edition $29.99 Who’s the real branding expert: the agency or the brand? Each has a different approach to what brand building’s really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle – a different perspective – and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.

Branding Television by Johnson, Catherine Edition , $10.49 Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands.Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting.Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

Islamic Branding and Marketing by Temporal, Paul Edition ILL, 1 $26.49 Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world’s population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world’s total projected population of 8.3 billion.As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as:How is the global Muslim market structured?What opportunities are there in Islamic brand categories, including the digital world?What strategies should non-Muslim companies adopt in Muslim countries?More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more.Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Fundamentals of Branding by Davis, Melissa Edition ILL, 0 $27.99 The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining brands. The Fundamentals of Branding is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.

Retail Marketing and Branding by Perrey, Jesko; Spillecke, Dennis Edition ILL, 1 $37.49 Today’s shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions.Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape:How do I combine traditional and new marketing vehicles?How can I stay on top of what my customers want?How can I reach them efficiently?Do they still look at leaflets, or should I shift local marketing funds to social media?  How can I leverage unique retail touch points, such as the POS, for value creation?Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives.This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors’ hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers.(from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)

Branding Television by Johnson, Catherine Edition ILL, 0 $23.99 Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands.Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting.Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.

The Fundamentals of Branding by Davis, Melissa Edition , 0 $18.3 The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands.Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. This book offers an overview of the foundations of building, developing and maintaining brands. The Fundamentals of Branding is designed to give readers a broad understanding of the key stages and methodologies adopted in the brand development process, illustrated by interviews with major industry professionals.

Branding by Vaid, Helen Edition ILL, 1 $29.49 Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.• Provides detailed how-to guidance for implementing a successful branding strategy• Showcases a number of successful branding implementations• Packed with 500 full-color examples and illustrations• Part of the popular Design Directories series, which is featured on www.design-directories.com

Branding Unbound by Mathieson, Rick Edition ILL, 0 $18.49 "If you’re in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy. Are people simply tuning out marketing messages? No. They’re simply choosing which messages to tune in. Thanks to wireless technology, customers now have the luxury of responding (or not responding) to advertising when, where, and however they like.Leading companies such as Wal-Mart, McDonald’s, Starbucks, Kellogg’s, NBC, MTV, Procter & Gamble, DaimlerChrysler, and others are already reaching millions of customers, one at a time, wirelessly. The technology gives these companies an unprecedented view of buying patterns and the ability to identify and market specifically to the most likely customers. In Branding Unbound, author Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world. In addition, Mathieson has conducted exclusive, insightful Q&As with some of the modern legends of cutting-edge marketing and business:* Seth Godin, author of Permission Marketing, Unleashing the Idea Virus, and Purple Cow, discusses permission marketing in a wireless landscape.* Tom Peters, ""the father of the postmodern corporation"" and author of The Brand You 50 and In Search of Excellence, offers the Peters Principles for the wireless era.* Don Peppers, world-renowned marketing thought leader and author of Enterprise One-to-One, talks about how mobility will alter the brand experience.* Christopher Locke, author of The Cluetrain Manifesto and Gonzo Marketing, presents a ""Cluetrain Manifesto"" for the Mobile Age.* Chet Huber, President of OnStar, describes how the demand for in-vehicle services and information will change drivers’ relationships with their vehicles.* Gary Hamel, Chairman of Strategos and author of Leading the Revolution and Competing for the Future, discusses the first priority of the wireless age: strategic transformation.* Howard Rheingold, author of Smart Mobs and The Virtual Community, champions the new ""self-organized entertainment"" of ""flash mobs.""Branding Unbound also offers a jargon-free look at current and emerging wireless technologies, examines the impact of social networking on mBranding strategy, and reveals the Top Ten Secrets of Successful Mobile Advertising.In the wireless marketing era, your brand can enjoy whole new levels of differentiation and customer recognition, while consumers benefit from on-the-spot convenience and a message individually tailored to their needs. Branding Unbound shows just how to harness the virtually limitless power of this amazing convergence of advanced technology and progressive business strategy to create the truly remarkable experience that will keep customers’ attention and win their loyalty."

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Kellogg on Branding by Tybout, Alice M.; Calkins, Tim; Kotler, Philip Edition ILL, 1 $27.99 The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, including brand positioning and designStrategies for launching new brands, leveraging existing brands, and managing a brand portfolioTechniques for building a brand-centered organizationInsights from senior managers who have fought branding battles and wonThis is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today’s ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Ingredient Branding by Kotler, Philip; Pfoertsch, Waldemar Edition ILL, 1 $21.49 An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation. The new concepts and principles can easily be applied by professionals. In the light of the success stories of Intel, GoreTex, Dolby, TetraPak, Shimano, and Teflon it can be expected that component suppliers will increasingly use Ingredient Branding strategies in the future.

Destination Branding for Small Cities by Baker, Bill Edition ILL, 0 $22.99 Branding is one of today’s hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to successful a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.

Branding TV by McDowell, Walter; Batten, Alan Edition , 2 $58.95 In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.* Includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations*Published with the National Association of Broadcasters?one of the leading broadcast organizations* Author team has more than 50 years combined experience!* Second edition is fully revised to include transition to digital, ownership consolidation, and the marketing relationship between stations and networks

Essentials of Marketing by Blythe, Jim Edition ILL, 4 $71.49 List of tablesList of figuresPrefaceAcknowledgements1. What do marketers do?2. The marketing environment3. Consumer and buyer behaviour4. Segmentation, targeting and positioning5. Market research6. Products, branding and packaging7. Pricing strategies8. Distribution9. Marketing communications and promotional tools10. Marketing planning, implementation and control11. Services marketing12. Sustainable marketing Index

Branding the Man by Pellegrin, Bertrand Edition ILL, 0 $28.49 Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man’s store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men’s retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men’s environments–ones where men are most naturally inclined to spend time–and leverage the opportunities which arise from these “comfort zones” to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men’s retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the “next frontier” in retail.

Competitive Branding by Nilson, Torsten H. Edition ILL, 1 $13.99 Torsten H. Nilson’s new book Competitive Branding contains useful information on two of the hottest words in marketing, competitive and branding. It’s a must read. Jack Trout, President of Trout & Partners Ltd USA, and global marketing strategist. With the increasing recognition that brands are assets that have to be actively managed, we all need keys to unlock the processes for managing brands in a disciplined way. This book opens the doors! Raoul Pinnell, Global Head of Brands and Communications, Shell International Petroleum Company Ltd. Branding is increasingly recognized as the essence of marketing. This book will give you plenty of ideas on how to build, grow, and perpetuate your brands. Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University, USA. In his new book Torsten H. Nilson provides solid, practical and well-founded good advice and methods for building brands cost-effectively – brands that will succeed in the increasingly competitive market place. This book will help the reader to:* create and implement a programme to build a competitive brand* understand how brands are created, building the value of the brands* use all the different parts of the marketing mix to build the power of the brandThe focus of Competitive Branding is not so much how to do the above but more what to do to achieve success. Torsten H. Nilson has developed a conceptual framework based on his vast experience – not only does this aspect set the book apart from others on this subject but it gives the reader the opportunity to consider all the strategic aspects of branding in the context of their organization. The busy professional will find this enlightening book, which is illustrated with truly inspirational examples and cases, one of the most useful in developing a successful competitive brand.

Global Marketing and Advertising by de Mooij, Marieke Edition ILL,REV, 2 $59.95 Global Marketing and Advertising, Second Edition provides a knowledge base of cultural differences and similarities as well as a structure of how to apply this knowledge to the management of global branding and marketing communications. Offering a mix of theory and practical applications, it reviews global branding strategies, classification models of culture, and the consequence of culture for all aspects of marketing and advertising communications.

Cultures of Commodity Branding by Bevan, Andrew; Wengrow, David Edition ILL, 0 $59.99 Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online EBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.