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Is there a way to get access to just a case study from a text?

I ordered Basic Marketing: A Marketing Strategy Planning Approach, 16th edition for a class and it hasn’t arrived yet. I have a case study to do this week and no book for the case or questions. I take the course online so I do not have a classmate I can borrow the book from. Does anyone know where I might find this case and questions online or have any other suggestions on how to complete the assignment? It is a case on Saralyn Mills, page 706.

I could not find an on line copy of the book or the case study./ You may want to try a local library. If not explain the problem to your instructor.

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BASIC MARKETING $140.70 Overview: Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what cu…

Essentials of Marketing $72.95 This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e– and all of the other teaching and learn…

BASIC MARKETING $50.00 Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to foc…

Marketing 2012, 16th Edition $218.49 Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Marketing, 16th Edition $157.99 Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Basic Marketing: A Marketing Strategy Planning Approach, by Perreault, 16th Edition $121.29 This book is in Good Used condition

Basic Marketing Research by Churchill, Gilbert A Edition , 3 $13.49 Basic Marketing Research. Churchill, Gilbert A

Basic Marketing: A Marketing Strategy Planning Approach, by Perreault, 16th Edition, Learning Aid $55.45 This book is in Used condition

Basic Marketing Research, 6th Edition $163.99 Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it’s written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you’ll learn more about how experts gather data and how to use it yourself to turn greater profits.

Applications in Basic Marketing: Clippings From the Popular Business Press, by Perreault, 16th Edition, 2004-2005 $1.5 This book is in Used condition

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Basic Marketing: A Marketing Strategy Planning Approach $6.96 Used – “Basic Marketing 16th Edition” builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The 16th Edition builds upon its pioneering beginnings that introduced the ‘four Ps’ to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editio

Basic Marketing: A Marketing Strategy Planning Approach $8.9 Used – “Basic Marketing 16th Edition” builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The 16th Edition builds upon its pioneering beginnings that introduced the ‘four Ps’ to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editio

ECONOMET MODELS MARKET AECO16H $54.87 In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quanitities of data. Apopular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new