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Six Tried and True Methods of Martial Arts Marketing to Children
If you run a martial arts school, or dojo, that is targeted towards children, you know how very challenging this type of martial arts marketing can be. You want to attract the children, but the parents are the ones who pay, so you must attract them as well. What works to attract the kids might not work for the parents. Marketing is imperative to the success of your school and deserves careful thought and planning.
The key is to garner the enthusiasm of the kids and the dollars of the parents. To attract the enthusiasm of the kids, they will need to see your art in action. This means demonstrations or participation in a class. For the parents, they need to see information about martial arts in general, your dojo in particular, and the reasons why learning a martial art will benefit their child.
Six Ways to Market Your Martial Arts School to Children
- Printed Flyers: Many schools, both public and private, will distribute flyers to all students at no charge beyond your cost of printing. This is probably the best way to blanket all the children in an area with information about your school. Many schools also allow ads to be placed in their school newsletter as a way to cover costs. This should be explored if they do not allow flyers to be sent out.
- Free Demonstrations: There are so many opportunities to provide free martial arts demonstrations – along with information about your school. Some examples include school functions, community events, and private club functions (such as the YMCA). Seeing martial arts in action, especially if children are participating in the demonstration, will surely attract more kids. Make sure you have a special offer such as a free introductory course ready for everyone in the audience.
- Gift Certificates: You can donate a gift certificate to a school fundraising event, such as an auction or raffle. This gets the name of your school in front of all the parents and will give one child (and parent) a chance to try out your school with a free month or free private lesson.
- Buddy Day: Having current students invite a friend for one free session is a great way to sign-up new students. The parents like the “free” part and the kids will want to participate in an activity with their friends. This works best by having a contest or a prize for every student who brings a friend.
- Printed T-shirts or Sweatshirts: Having current students wear the emblem of your dojo to their school is like having free walking billboards. Also, the kids like the idea of advertising their involvement in something special.
- Special Events: Offering self-defense classes or birthday parties can attract the parents, who in turn will sign up their kids for your school. Moms will come to a self-defense for women class and will take you up on your suggestion that teaching defense to their children is a great idea. Again, have a special promotion for all the participants to try your martial arts classes at a special reduced rate or for free for a month.
Martial arts marketing is all about identifying the customer and catering to that niche group. In this case, the children and their parents are your target. The parents will want to know that their child is in the best hands to learn not only the martial arts but most parents are looking for character building aspects as well. Your mastery of your art is imperative to the quality of your instruction. Your mastery of martial arts marketing is imperative to the success of your school.
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About the Author
Chuck Phillips,
International Martial Arts Management Systems
www.imams.com
I am President of IMAMS where we provide education in martial arts business management, school marketing, student retention and internal marketing.
I teach karate at my dojo, Kyoshin Ryu Karate Academy, in Forest Lake, MN. I am a sixth generation instructor, with lineage directly from Anko Itosu. I study under Hanshi Jim Mather who has awarded me Renshi and Shihan titles.
Miami Arts Marketing Project 2011
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Alexandra Keil $76.8 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Keil machte Abitur an der Theo-Koch-Schule Gr nberg, studierte anschlie end Betriebswirtschaftslehre und absolvierte den Master of Arts in International Marketing an der Fachhochschule Gie en-Friedberg. Die diplomierte Betriebswirtin arbeitete unter anderem bei den Stadtwerken Marburg, bei Nokia in Helsinki und bei LEO Pharma in Neu-Isenburg. Mit sieben Jahren be |
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Alexandra Keil $43.21 Used – Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Keil machte Abitur an der Theo-Koch-Schule Gr nberg, studierte anschlie end Betriebswirtschaftslehre und absolvierte den Master of Arts in International Marketing an der Fachhochschule Gie en-Friedberg. Die diplomierte Betriebswirtin arbeitete unter anderem bei den Stadtwerken Marburg, bei Nokia in Helsinki und bei LEO Pharma in Neu-Isenburg. Mit sieben Jahren be |
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An Illustrated History of Martial Arts in America $24.21 Emil Farkas,Paperback, English-language edition,Pub by Professional Marketing Services |
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Apple Training Series: iLife ’11 $16.69 The Apple Certified Way to LearnIn the only Apple certified guide to iLife, the authors have you working wonders with iLife ’11 within the first few pages. Featuring compelling footage and images, this book/DVD combo uses real-life material and practical lessons that you can apply immediately to enhance your own projects. Focused lessons take you step by step through all aspects of iLife—everything from organizing and editing your photo library to creating polished movies and soundtracks. Along the way, you’ll produce movie trailers, photo books, soundtracks, and music and learn to publish and share your projects.Master the iLife suite of tools quickly through fun, real-world projectsFix, rate, and share your photos with friends and familyTurn your photos into keepsake books and slideshowsCreate professional looking sports highlights from your home videosLearn to make a “Hollywood-style” movie trailerPlay and record music with expert guidanceFix, arrange,and mix music like a proPublish and share your projects with iWeb and iDVDThe Apple Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification Program. To find out more about Apple Training, or to find an Authorized Training Center near you, go to www.apple.com/training.About the Authors:DionScoppettuolo is an Apple Certified Trainer, marketing consultant, and avid travel photographer who has taught classes on Apple products worldwide. Before starting his own company, he was at Apple, Inc., for over seven years, where he worked as Senior Product Manager on iMovie and Final Cut Studio. Dion is also the author of Apple Pro Training Series: Aperture 3. Mary Plummer is a professional musician, composer,and video editor. She is an Apple Final Cut Studio MasterTrainer and the co-owner of InVisionDigital and Media Arts Inc.,an Apple Authorized |
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Apple Training Series: iLife ’11 $31.99 The Apple Certified Way to LearnIn the only Apple certified guide to iLife, the authors have you working wonders with iLife ’11 within the first few pages. Featuring compelling footage and images, this book/DVD combo uses real-life material and practical lessons that you can apply immediately to enhance your own projects. Focused lessons take you step by step through all aspects of iLife—everything from organizing and editing your photo library to creating polished movies and soundtracks. Along the way, you’ll produce movie trailers, photo books, soundtracks, and music and learn to publish and share your projects.Master the iLife suite of tools quickly through fun, real-world projectsFix, rate, and share your photos with friends and familyTurn your photos into keepsake books and slideshowsCreate professional looking sports highlights from your home videosLearn to make a “Hollywood-style” movie trailerPlay and record music with expert guidanceFix, arrange,and mix music like a proPublish and share your projects with iWeb and iDVDThe Apple Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification Program. To find out more about Apple Training, or to find an Authorized Training Center near you, go to www.apple.com/training.About the Authors:DionScoppettuolo is an Apple Certified Trainer, marketing consultant, and avid travel photographer who has taught classes on Apple products worldwide. Before starting his own company, he was at Apple, Inc., for over seven years, where he worked as Senior Product Manager on iMovie and Final Cut Studio. Dion is also the author of Apple Pro Training Series: Aperture 3. Mary Plummer is a professional musician, composer,and video editor. She is an Apple Final Cut Studio MasterTrainer and the co-owner of InVisionDigital and Media Arts Inc.,an Apple Authorized |
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Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career as an Artist $55.3 New – When a work of art has been created, what does the artist do to get the word out and sell the object? Art & Reality is an important how-to book that shows the artist not only what to do but also how to do it — evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. At a time when cutbacks in the arts are routinely taking place, Art & Reality creates new avenues to assist artists in de |
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Art & Reality: The New Standard Reference Guide and Business Plan for Actively Developing Your Career as an Artist $79.4 New – When a work of art has been created, what does the artist do to get the word out and sell the object? Art & Reality is an important how-to book that shows the artist not only what to do but also how to do it — evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. At a time when cutbacks in the arts are routinely taking place, Art & Reality creates new avenues to assist artists in de |
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Art & Reality: The New Standard, Reference Guide and Business Plan for Actively Developing Your Career as an Artist $162.35 New – When a work of art has been created, what does the artist do to get the word out and sell the object? Art & Reality is an important how-to book that shows the artist not only what to do but also how to do it — evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. At a time when cutbacks in the arts are routinely taking place, Art & Reality creates new avenues to assist artists in de |
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Art & Reality: The New Standard, Reference Guide and Business Plan for Actively Developing Your Career as an Artist $253.13 New – When a work of art has been created, what does the artist do to get the word out and sell the object? Art & Reality is an important how-to book that shows the artist not only what to do but also how to do it — evaluating the work, planning marketing strategies, developing presentation materials, qualifying target markets, writing letters of introduction, and much more. At a time when cutbacks in the arts are routinely taking place, Art & Reality creates new avenues to assist artists in de |
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Art Galleries in New York: Art Galleries in New York City, Associated American Artists, Chambers Fine Art, Yvon Lambert Gallery $8.78 Purchase includes free access to book updates online and a free trial membership in the publisher’s book club where you can select from more than a million books without charge. Chapters: Art Galleries in New York City, Associated American Artists, Chambers Fine Art, Yvon Lambert Gallery, Zabriskie Gallery, Rochester Contemporary Art Center, Big Orbit Gallery, Elaine Benson Gallery. Excerpt: Associated American Artists is an art gallery and business established in 1934 in New York City. The gallery marketed art to the middle classes, first in the form of affordable prints and later in home furnishings and accessories, and played a significant role in the growth of art as an industry. Associated American Artists was begun by Reeves Lewenthal. Lewenthal’s first job was as a reporter for the Chicago Tribune but he quickly expanded into artists’ agent, working as a publicist for British artist Douglas Chandor. By the 1930s Lewenthal had a clientele of 35 groups including the National Academy of Design and the Beaux-Arts Institute of Design. Realizing the limited possibilities in selling high-priced art to high-class dealers, and the correspondingly huge potential in marketing affordable art to the much-larger middle classes, he left his public relations work to try his hand at this new business model. Prints being relatively cheap to produce, Lewenthal decided to focus on that medium. Before the 1930s, fine-art prints were usually limited editions which sold for $10-$50. During the Great Depression the Federal Art Project had resulted in hundreds of thousands of prints, but these were distributed free (mostly to schools) thus the artists made nothing. Lewenthal’s idea was to combine quality, affordability, and profit. In 1934 he met with several well-known American artists, including Thomas Hart Benton, and proposed hiring them to produce etchings which he would then sell to middle-class buyers for $5 apiece plus $2 per frame, … More: |
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Art Quilt Workbook: Exercises & Techniques to Ignite Your Creativity $7.93 Used – This is the do-it-all guide to putting the art in arts quilts! Develop the quilt artist in you. Explore fabric collage, thread painting, innovative piecing, and photo imagery on fabric. Learn about the business side of creating, exhibiting and marketing your quilts. Take your art quilts to new levels with Jane and Elin guiding the way. Do the lessons and the homework, check out all the beautiful gallery quilts for inspiration, and find lots of resources for further study. |
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Art Quilt Workbook: Exercises & Techniques to Ignite Your Creativity $13.91 New – This is the do-it-all guide to putting the art in arts quilts! Develop the quilt artist in you. Explore fabric collage, thread painting, innovative piecing, and photo imagery on fabric. Learn about the business side of creating, exhibiting and marketing your quilts. Take your art quilts to new levels with Jane and Elin guiding the way. Do the lessons and the homework, check out all the beautiful gallery quilts for inspiration, and find lots of resources for further study. |
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Art Quilt Workbook: Exercises & Techniques to Ignite Your Creativity $13.33 New – This is the do-it-all guide to putting the art in arts quilts! Develop the quilt artist in you. Explore fabric collage, thread painting, innovative piecing, and photo imagery on fabric. Learn about the business side of creating, exhibiting and marketing your quilts. Take your art quilts to new levels with Jane and Elin guiding the way. Do the lessons and the homework, check out all the beautiful gallery quilts for inspiration, and find lots of resources for further study. |
